It's not a marketing problem.
You're releasing blind.
You commit the budget before anyone knows if the song survives the first 30 seconds.
Which version survives the first 0:30?
A read you can forward, not a verdict. Pilots run on your batch under NDA.
Illustrative read. Every call is a comparison with everything else held equal.
Every release is a bet placed in the dark.
goes behind music every year, on label A&R and marketing.
new tracks land every day. One every 0.8 seconds.
never earn a cent. They never clear the streams to get paid.
A play counts only after 30 seconds, and a track earns nothing under 1,000 streams a year.
of releases never earn the spend back. Industry estimates put the miss rate near 80%.
Sources: IFPI Global Music Report 2026; Luminate 2025 Year-End Report; Spotify royalty terms.
So when a release misses, the team blames the algorithm, the playlist, the timing.
The release was lost the day the single was chosen.
It is not a marketing problem. It is an intelligence problem, and the 80% miss rate never gets fixed because no one looks at the pick.
A release has two halves
You already control most of what makes one work. One call lives in the audio, and it is the only one no one checks.
Get the second half right and the budget you were going to spend points at the track that earns it.
The missing intelligence layer
NextHit is the step between produce and spend. It runs your unreleased tracks against each other and tells you which single, which version, and which clip survives the first 30 seconds, before the money goes out.
What you get back
🥇Pick the single
Rank release candidates head-to-head and commit the campaign to the strongest, not the loudest opinion in the room.
🎚️Pick the version
Compare mixes, masters, and edits with everything else held equal, so the audio is the only thing that decides.
✂️Find the moment
Surface the best 15 and 30 second hook for ads, pitches, and short-form before the edit is locked.
📄Defend the call
Export an evidence-backed memo with timestamps and confidence, made to forward and defend internally.
Every call is a comparison with everything else held equal, so the audio is the only variable. That is the one place an audio engine is genuinely decisive.
Built for the teams making the call
Indie labels & label services
Spend on the right single
Too many release candidates, a small team, and budget committed before there is an objective read on which track earns it. Get head-to-head single selection and a memo to defend the call.
Music marketing & promo agencies
Diagnose before the campaign
Clients arrive with a chosen song and a budget, and performance reflects on you even when the wrong track was picked. Get a campaign risk read, the best ad hook, and a white-labeled client report.
Managers & A&R scouts
An objective second opinion
Noisy intake and developing artists with many versions, and no structured way to compare without bruising trust. Get demo and version triage and a confidence-tagged read, not a verdict.
Priced against what's at stake
The call is worth what it protects, so the plan scales with the budget riding on your releases, not seat counts. Pilot-stage starting points; we confirm the right fit on the call.
Starter
$299/moFor boutique teams making a handful of release calls a month. Batch comparison and exportable memos.
Growth
$799/moFor active labels and agencies running a full roster or client load. Branded memos, portfolio view, outcome tracking.
Pro / Agency
$1.5k-3k/moFor larger rosters and campaign volume. White-label reports, priority turnaround, API beta.
Distributors and platforms: custom, priced on volume.
What we don't do
We don't sell certainty, and we don't claim to call hits. Most of what makes a release work is not in the audio, and that half is yours. What we do: make the audio call objective, hold it to a track record you can audit, and tell you plainly when the evidence is thin. Every pilot runs on your real batch under NDA.
Book a pilot
Bring a real batch of release candidates or alternate versions. We run the comparison and hand back a memo you can defend internally.
Built for unreleased assets
Your tracks are sensitive. Pilots run under NDA with clear retention controls.
A track record you can audit
We show where the calls have held up and where they have not, not a magic number.
Decision support
A read you can scan, compare, export, and defend, not a verdict machine.